Grow With GradientGrow With Gradient — formerly TheProjectSEO
Prepared forNihilo Audio
Prepared byAditya Aman, Founder
ScopeSEO + Web Development
Date23 July 2026
Foundational Phase Proposal

SEO and web development for Nihilo Audio.

Before the rebrand launches, we will build the technical SEO, content structure, and Shopify development into the rebuild. The new site will support Singapore home audio and international boutique IEMs from launch.

01 · StructurePlan the catalogue, product hierarchy, and two-market search architecture.
02 · BuildDevelop the Shopify foundation and reusable page templates correctly once.
03 · GrowTurn product expertise into rankings, AI citations, auditions, and sales.
Nihilo's strategy

Nihilo's two growth areas

Singapore

Home sound systems

  • Home sound systems are a new category for Nihilo
  • Main goal: get people into the Adelphi store to hear the product. Online sales come second.
  • Needs: local SEO, Google Business Profile, Singapore product pages, category pages
International

Boutique IEMs

  • Three years of press and reviews have earned links, but the site doesn't have enough content to turn that into rankings
  • Symphonium, Nightjar, and Subtonic Storm don't rank anywhere internationally yet
  • Needs: product pages, buying guides, AEO content
Scope

Proposed work

The engagement covers SEO and web development.

SEO

Technical foundations

  • Full Screaming Frog + Ahrefs technical audit
  • Schema layer: Product, BreadcrumbList, Organization, FAQ, Store
  • Sitemap hygiene, indexability, Core Web Vitals pass
  • Internal linking architecture — hub-spoke per brand and category

AEO foundations

  • Replace Shopify-default /agents.md and /llms.txt with Nihilo-specific versions
  • Citation-grade FAQ blocks on top collection and brand pages
  • Ahrefs Brand Radar baseline + monthly AI-citation tracking

Content foundations, both lanes

  • Brand+Singapore page templates for distributed brands
  • First canonical product pages: Symphonium, Nightjar, Subtonic Storm
  • Google Business Profile optimisation for the shop
  • Keyword map and sitemap plan ready for the content sprint after relaunch
Web Development

Website wireframe

  • Shopify theme wireframe, built with SEO in mind from the start
  • URL structure and page hierarchy planned before Audrey's design layer goes on top
  • Product-page template for the distributed brands
  • Speed and crawlability checked before handoff to your design partner

Also available, if needed: AI-based features — RAG-powered on-site search, product Q&A, or an AI shopping assistant — scoped and priced separately once we know what you want built.

Investment

Monthly investment

The engagement can start in the week of approval. All prices in USD.

Initial combined phase

Full SEO + AEO and Shopify development.

Purchased separately: Full SEO + AEO is US$3,000/month and Shopify development is US$3,500/month—a total of US$6,500/month.

US$5,000/moYou save US$1,500/month with the combined phase
Confirm initial phase

Ongoing monthly retainers

Both plans begin after the initial website phase. The difference is the pace and breadth of monthly work.

Focused retainer

Focused SEO + AEO

US$2,200/mo

A controlled monthly scope for the products and searches most likely to create demand first.

New content
3 new pieces each monthBuying guides, comparison pages, educational articles, or local content chosen from the monthly priority list.
Page improvements
12 existing pages each monthProduct, collection, brand, and article pages improved for discovery and conversion.
Search tracking
30 customer search termsRankings and demand tracked across the priority products and categories.
AI visibility
15 buyer questionsMonthly checks across ChatGPT, Google AI, and Perplexity for the questions that influence a purchase.
Store health
Monthly checks and priority fixesWe monitor the store and fix the issues most likely to affect discovery, traffic, or sales.
Review cadence
One monthly plan, report, and strategy callA clear record of what shipped, what changed, and what happens next.
Best when Nihilo wants consistent growth with a firm monthly limit.
Full retainer

Full SEO + AEO

US$3,000/mo

The complete ecommerce search and content programme for the catalogue, store, and international growth.

New content
8 new pieces each monthA steady weekly cadence of buying guides, comparisons, educational articles, and local or international content.
Page improvements
15 existing pages each monthContinuous improvement across product, collection, brand, and content pages based on demand and sales priority.
Search tracking
100 customer search termsCoverage across the wider catalogue, brands, Singapore searches, and international IEM demand.
AI visibility
50 buyer questionsBroader monitoring and improvement across ChatGPT, Google AI, and Perplexity.
Store growth
Ongoing technical, local, and authority workStore health, structured data, internal links, Google Business Profile, catalogue structure, and link earning.
Review cadence
Biweekly working session and monthly growth reportA shared content calendar, delivery tracker, results review, and next-month priorities.
Best when Nihilo wants one team covering the full ecommerce and content workstream.

Monthly priorities are agreed in advance. Larger website features, paid publisher fees, and work beyond the stated capacity are quoted separately.

Relevant proof

Web development and SEO case studies

These projects show our work across website development, technical SEO, scalable page systems, and search growth.

Expressway Philippines logo
Flagship · Web product + programmatic SEO + AI search

Expressway Philippines

50,000+organic visits per month
The pain

Information was spread across multiple sources.

Drivers had to piece together toll rates, routes, RFID rules, traffic updates, vehicle costs, and EV charging data from disconnected sources.

What we built

We built a motorist information platform.

A Next.js and Supabase platform with a toll calculator, 2,412 verified toll rates, 50+ route pages, 100+ vehicle pages, traffic hubs, and a programmatic internal-linking system.

What worked

The platform now attracts 50,000+ monthly visits.

The platform now attracts 50,000+ organic visits per month and supports original, citation-ready datasets, including a verified national EV charging directory.

Next.jsSupabaseProgrammatic pagesStructured dataAI search
Explore the live platform →

Website development projects

Each project combined website development with the search and conversion requirements of the business.

Shopify logoShopify development
Relevant builds: Tapaswe, AJB Silver Arte, and Pigeon Singapore

SureSpace

WordPress product build
International SEO
Pain

Static, manually maintained event pages could not support live inventory or repeatable expansion beyond Dubai.

Build

We replaced the static event setup with API-driven templates and designed a reusable market architecture for Dubai, Singapore, and London.

Result

Events now have a scalable publishing foundation, while each new market can launch from the same localized technical blueprint.

View the live build →

Sober Living LA

Website development
Local acquisition
Pain

A multi-location recovery provider needed one credible website that could explain its care model and serve neighborhood-level search intent.

Build

We developed the website, structured the service and location journeys, and connected the build to its Google Business Profile and citation foundation.

Result

The business has a coherent local acquisition surface instead of disconnected listings and generic location copy.

View the live build →

DealArr

Web development
Rendering architecture
Pain

The marketing site relied on client-side rendering, limiting how reliably search engines could access and understand its pages.

Build

We are rebuilding the marketing-page system with server-rendered templates and a cleaner technical foundation.

Status

The new server-rendered marketing system is currently being implemented across the site.

View the live site →

CuddlyNest

Blog migration
Technical SEO at scale
Pain

A travel booking site needed to move its blog onto a new setup without losing existing traffic, alongside real technical gaps: no schema on key pages, no social-share images on thousands of others.

Build

We built the redirect logic so old links kept working, scored 917 pages to find what actually needed fixing, added schema to 113 of them, and fixed 2,106 pages with no social image.

Result

Zero traffic lost in the migration. Organic search traffic today runs at an estimated 53,000+ monthly visits (DataForSEO, 23 Jul 2026).

View the live build →

Sober Living Long Beach

Website development
Local acquisition
Pain

The same recovery-home network needed a credible presence in a second city, without rebuilding a site from scratch for each new location.

Build

We reused the site architecture and template system built for Sober Living LA to launch soberlivinglongbeach.com on the same technical foundation.

Result

A second location live on a shared, repeatable build — not a one-off rebuild every time the network expands.

View the live build →

SEO projects and results

Completed outcomes first, followed by the wider technical SEO portfolio.

Helpling logoHelpling Singapore
#1For "cleaning services singapore" (9,900 searches/mo, verified 23 Jul 2026). Key revenue pages moved from #6–7 to #1–2, including a dev-level schema fix.
Mobile Modular logoMobile Modular
$77M+Sales territory uncovered by the location pages built for organic search traffic.
InstaRem logoInstaRem
30K → 200KMonthly organic visits after expanding the international money-transfer search programme.
Alix logoAlix
2K → 5KMonthly visitors in one month, alongside stronger non-branded discovery and deal attribution.

Additional SEO and technical projects

Lead, demo, traffic, and revenue growth from ecommerce and B2B search programmes.

Headout

Travel · Scalable SEO
$460K → $1.2Morganic revenue

Built a scoring system across thousands of tours and experience pages, then prioritised the changes tied to the strongest commercial demand.

View website →

X0PA AI

B2B AI · Attribution
0 → 20 MQLsand 0 → 10 demos per month

Built the organic acquisition programme and connected CRM data to BigQuery so qualified leads and demos could be measured from first search to sales outcome.

View website →

Acelerar Technologies

B2B services · Content architecture
0 → 17leads per month

Rebuilt the service and content structure around commercial demand, growing monthly organic traffic from 3,000 to 36,000 visits.

View website →

Sensesbit

B2B AI · Technical SEO
0 → 12demos per month in three months

Combined technical fixes, commercial content, English and Spanish search programmes, and lead tracking around the pages most likely to generate demos.

View website →

Client testimonials

Feedback from founders and marketing leaders we have worked with.

James Lim
“We hit our KPIs in less than 3 months. Working with Aditya, we moved our key revenue-driving pages to positions #1 and #2, where we were previously ranking at #6 or #7.”
James Lim · CEO, Helpling APAC
Elizabeth Ching
“We successfully migrated our blog without losing traffic. We also solved tech SEO problems for the Thailand, Japan, Taiwan, and Hong Kong sites, doubling the traffic with minimal effort.”
Elizabeth Ching · Marketing, Goodnotes
Sho Dewan
“He's an expert when it comes to everything SEO-related and went above & beyond our initial scope of work. We've seen amazing results from his implementation on our backend & processes.”
Sho Dewan · CEO, Workhap
Randal Hung
“Aditya is highly skilled in SEO and has a strong drive for making positive changes. He has successfully led SEO efforts for GrowthSpot and our clients.”
Randal Hung · Founder, GrowthSpot
Wendy Chan
“Aditya went above and beyond when he helped us with our SEO strategy. Everything from keyword research to on-page optimization was extremely helpful.”
Wendy Chan · Co-Founder & CEO, PackMojo
Eyal Gerber
“I had the pleasure of working with Aditya. He is a true SEO specialist. He knows how to lay out the SEO strategy together with a timeline and a list of tasks to be done.”
Eyal Gerber · Founder & CEO, Novodes
TeamUp logo
“Aditya was brought in to help our department improve its SEO practices. His advice was invaluable, practical, and always available when the team had questions.”
Frederick Jéquier · Senior Content Editor, TeamUp
Caleb Hoon
“Aditya possesses an exceptional skill set and a deep understanding of SEO strategies and techniques. He consistently delivers outstanding results and requires minimal supervision.”
Caleb Hoon · Head of Community & Operations, ImaginaryOnes / OFFEO / Bubio
Shubhangi
“He helped us with market research, define the right topics along with the content brief and SEO framework. This helped us scale our traffic and also improved our Google ranking.”
Shubhangi · Content, Adapt.io
Client websites Helpling APAC Goodnotes Workhap GrowthSpot PackMojo Novodes Imaginary Ones OFFEO Bubio Adapt.io TeamUp SensesBit
How we work

Our working process

01

Discovery & audit

Full technical crawl, Ahrefs pull, GSC history — a data audit before any strategy call.

02

Strategy development

Lanes, priorities, and the keyword map, set with you.

03

Early technical fixes

Schema, redirect, and indexability fixes that can be completed immediately.

04

Foundation building

The wireframe, the templates, the internal linking architecture.

05

Content production

Content and location pages built from the keyword map in priority order.

06

Measure & iterate

BigQuery-ingested GSC/GA4 data. Every claim traces to a query.

Who you'd be working with

Your project team

A lean team covering strategy development, technical SEO, automation, and AI implementation.

Aditya Aman

Founder

Leads strategy and web development and stays involved throughout the build.

Elena Ignacio

Project management

Runs the weekly cadence, keeps every workstream on schedule, and is your day-to-day point of contact.

Shiraz

Technical SEO & content architecture

Leads technical SEO, content architecture, audits, and schema.

Akash Aman

Lead developer

Leads the Shopify build and any AI-feature implementation, working alongside Aditya on the technical architecture.

Rajwrita

Lead data scientist

Owns the BigQuery data infrastructure and cross-channel analysis behind the numbers in this proposal.

Rushan & Smit

SEO execution

Support content production, on-page work, and implementation.